A women sits before a panel of men. The question they are asking: Does she have potential?

Bias in evaluating “potential” is a stubborn barrier to women in the workplace

The 2023 WEF’s Global Gender Gap Report reveals a disturbing reversal of a critical trend: fewer women are being hired into leadership.
We see this trend as a symptom of a larger, more complex problem: how we evaluate the potential of men and women in the workplace.

In part one of this series from the Band of Sisters, six former executives-turned-authors-and-speakers on women’s leadership, address how “potential” is applied differently across the workplace – and not to women’s favour.

Therefore, we highlight a key question: If women’s potential were viewed the same as men’s, would there be more women in leadership?